If you are a home decor and architecture aficionado, then you may have heard of houzz.com. It is the premiere interior design site. Imagine my surprise when my home staging associate emailed me that one of my listings was featured on the home page of houzz.com!
The lower level family room of 9100 Old Cutler Road in Coral Gables was featured on the home decor site, accentuating its custom doors and the flood of natural light. This space beckons casual living while the 7 bedroom luxury estate boasts an understated elegance throughout its 10,000 square feet. Designed by renowned South Florida architect, David Johnson, this stunning residence showcases exceptional craftsmanship.
So why, oh why did I call in a homestager for this $5,500,000 property? The owners’ tastes are impeccable and their furnishings and finishes were spot on, but the home’s neutral palette did not translate well in photographs or online…and we all know a picture is worth a thousand words.
Often, clients feel a homestager is a decorator. I use home stagers more as marketers – professionals who come in to properties and accentuate the positives in a given space while neutralizing problem spots — all with the goal to attract the highest number of prospective buyers.
In this spacious room, reInvented Interiors, the homestaging firm, came in and added pops of green and burnt orange which clearly bounces off the screen. The layers of textures and pillows, really warms the space as well. It really shows like a dream!
As Shakespeare once wrote, all the world is a stage.
If you’d like me to find you the perfect home in Coral Gables, Coconut Grove or nearby communities feel free to contact me and benefit from my Strength of Experience.
305.710.1010 | [email protected] | facebook.com/CaroleSmithMiami
Affiliated with EWM REALTY International | Christies International of Coral Gables.